Another important part of Search Engine Optimisation is what is known as link building. Link building is important because on of the things Google takes into consideration when deciding your position on Google is your Page Rank or PR as it is known. Your PR is scored based on a number of things, one of the most important are internal and external links to pages on your website.
Why is business website link building so important?
Link building is important because Google considers links to your website as recommendations. And the higher the Page Rank of the website linking back to you, the less work you have to do to build links. To you and I, PR is scored from 0-10. Wikipedia is a PR10, and getting there is pretty much impossible for most of us. Just imagine how many websites link to Wikipedia, including sites like the BBC and Facebook. So every time you want to search Google for somebody famous or a big event, usually you will find Wikipedia up near the top of Google. Why? Because with so many websites with high page ranks and just the sheer volume of people who link to Wikipedia, it tells Google pretty much everything they need to know about the credibility of the information provided on that website. Thus the PR10, and unsurprisingly it features near the top of the first page on most subjects.
How can I improve my small business websites Page Rank?
Well this is going to take work. You will need to get busy submitting your website to high ranking websites. Places like Wikipedia and Facebook usually have what is known as a “no follow” in other words it stops search engines following certain pages, so even if you have a link on those sites, you are unlikely to benefit. But if you get on the BBC website, it can really help your page rank. In short, the higher the Page rank of the website you have a link from, the less link building work you need to do on a regular basis.
It also takes in to consideration the links on your website, you really want to make sure your links all lead somewhere, if there are any error pages, sort them out.
What can Easybiz do for my business websites PR?
Because link building is time consuming, and can be fruitless if you are putting links to your website on the wrong websites, we offer our own link building service for our clients. It is an ongoing process, and well worth doing because link building can be one of the most important things that are taken into consideration when deciding where you feature on Google. Call us today on 01274 792006 for more info