Content is king and you should blog for your audience and not Google, but for small business owners Google is important and it should not be ignored when making the most of your blog.
Even if you are posting just one blog a week from your website, there are a few things you can do to help you with your Google SEO on your website. So below are a few quick tips to help you along.
Five Business Website Blogging Tips
1 – Make sure you have your keyphrases in your blog and title – Ok, it is hard to include them in all your titles, but in your content you should make sure it does contain a light sprinkling of keywords and keyphrases.
2 – Make the most of your Header tags – These are titles above chunks of text, similar to your blog title. There are two good reasons for having headers throughout the text. The first is that Google sees this as important text, so make sure your keywords are included if possible and secondly, maybe more importantly, it breaks up long text and makes it easier to read. You can either do it manually by using your blog WYSIWYG editor.
3 – Use bold text – Use bold text to highlight keyphrases, again Google does look at things like this.
4 – Add links to your text – By adding some links to other pages on your website on the blog, or linking some of your text to relevant pages, it will help a bit towards your Google Page Rank.
5 – Tell people about your latest blog post – Pass the word on to people on Facebook and Twitter. Hopefully they may pass the word on if they like what you read or may include a link to it from their blog, especially if what you write is something that makes other people think and want to write their own articles on the subject.
Because we are small business website designers we understand how to give business owners a website that is both professional and affordable.
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Business Web Design & SEO experts.